In this webinar, we will be joined by James Maley, Head of Business Development at Revlifter – an AI powered technology provider helping brands increase revenue through real-time personalised offers.
James will explore the rise and importance of real-time deals personalisation in the build-up to Black Friday and Singles' Day and why traditional site-wide mass discounting just doesn’t cut it anymore.
In this webinar, you will learn:
- Strategies to balance your objectives with specific consumer behaviour patterns
- How the biggest impact of mass discounting is on customer behaviour and how you can change this
- How you can achieve incremental sales whilst also giving the consumer what they ultimately want - a first-class user experience.